When you go shopping, what will you notice first? The product’s packaging is important, isn’t it? Even before they see the goods, consumers are more likely to notice the package. Sustainable Packaging serves more purposes than only protecting products; it also has an impact on consumer purchasing decisions.
A book shouldn’t ever be solely evaluated by its cover, but a product should be evaluated mostly by its packaging. According to a survey, consumers acknowledge that product packaging design influences their choice to purchase a product to some extent. After all, packaging tells a story, establishes the mood, and gives the customer a concrete experience.
The importance of product packaging has increased significantly as a result of the growth of eCommerce.
On a crowded, competitive shelf, attractive packaging makes products stand out and influences consumer product choice. Strong packaging makes managing and moving the product easier.
Development of The Packaging Idea
Food packaging has a storied past and has stood the test of time. Food preservation became necessary as ancient humans travelled nomadically. It led to the construction of food-safe packaging or a covering to safeguard the food. We cannot, however, understand how they preserved food in the past.
They used organic materials like leaves, wood, gourds, and animal skins to transport and preserve their food. Later, the package style improved as civilizations grew to include larger towns and finally cities.
The next period helped the industrial revolution along and essentially took India’s packaging sector to new heights. The introduction of automated production sped up the packing procedure.
From serving a basic purpose to being an essential component of brand marketing and the customer experience, packaging has evolved.
India’s packaging history
The packaging industry in India has changed significantly over the years and expanded to rank among the country’s greatest economic sectors.
The fast-moving consumer goods and pharmaceutical industries are the main contributors to the growth of the Indian packaging sector. E-commerce is a recent trend that has helped the Indian packaging business expand in recent years.
Due to the widespread use of e-commerce services, thousands of packets are sent out every day across the nation. It has increased the need for premium product packaging.
With a 25% annual growth rate, packaging is one of India’s fastest-growing sectors. From 2022 to 2027, the packaging market in India is projected to expand at a CAGR of roughly 26.7%. Based on its present growth rate, the Indian packaging industry seems to have a bright future.
Issues Facing the Packaging Industry
Restructuring in the packaging industry is being done in response to environmental concerns. It has gotten worse because to rising raw material prices and evolving lifestyles. As the food processing industry dominates the packaging industry, there are very high stakes. It is anticipated to be worth hundreds.
What challenges must the packaging sector face if it is to succeed in the upcoming years? The most pressing issues include eCommerce, product protection, sustainability, freshness, and distribution.
The packaging sector will need answers to these problems that are both profitable and environmentally responsible. It must to be visually beautiful and serve as a protective container for the products.
An Extended Perspective
Environmentally friendly packaging is currently necessary. Consumers are modifying their buying decisions depending on progressiveness, social responsibility, or environmental implications, according to a recent study on consumer behavior and sustainability. We may concentrate our efforts in a few areas to develop excellent sustainable solutions.
Examples of solutions include producing bags from sugarcane fibres and encouraging the usage of fiber-moulded goods globally. Additionally, there is a tonne of space for innovation in the creation of environmentally friendly solutions.
Key participants in the packaging sector are already creating biodegradable, environmentally friendly packaging materials using cutting-edge technologies, creating a more sustainable solution.
Consumers still like online shopping, but progress in technology and sustainability remain the top priorities. The packaging business has embraced and reacted to a number of recent innovations on a global scale. Packaging is crucial for both brand value and product safety.
