When it comes to creating your brand, it’s important to have a clear idea of what you want in custom logo designs. But don’t forget: there will also be collaboration with your designer throughout the process. The clearer you are about your vision, the better off everyone will be! Here are some tips for working with your designer to create an amazing custom logo that reflects what your business is all about.
Step 1: Collaborate with your designer to understand the vision behind your business.
In order to achieve your vision, it’s important that you have a clear understanding of the goals behind your business. Your designer will need to know:
- Who are you?
- What do you do?
- Why does it matter?
- How does it make people feel?
What are your goals? Where do you want to go? Who do you want to reach and how will you get there? How can design help make those things happen?
Step 2: Bring examples of what you like or don’t like.
The next step is to bring examples of logos that you like or don’t like. This can be anything from a custom logo agency you have seen on a website, in an advertisement or on clothing. It’s important for your designer to know what direction you would like the design to go in so that they can help guide the process accordingly.
Bringing examples of logos similar to yours will help them understand what direction is already being taken by other designers and how this might affect their own work. Bringing examples of logos that are different than yours will allow them an opportunity to explore ideas outside of the box when brainstorming ideas with you!
What is your brand story? What do you want people to think when they hear or see your name? What are the values that drive your business? Why should someone care about what you doIf you are looking for a logo that will help your brand stand out, it’s important to ask yourself a few questions. What is the goal of this logo? Do I want something simple or complex? How much do I want to spend on this project? Will this logo be used online or in print? Are there any restrictions on what colors can be used (i.e. no red)??
Step 3: Give your designer feedback throughout the process, and let them know when you are getting close to what you want.
When giving feedback to your designer, it’s important to remember that this is their job. They want to create a logo that meets your vision and represents the best version of your business. As such, they need input from you in order to do so.
When providing feedback throughout the design process, keep these tips in mind:
- Give early and often–The sooner you let your designer know about something you like or don’t like about their work on a particular iteration of the design (or even just an idea), the easier it will be for them to incorporate those changes into future versions. This can also save time later on down the line when they may have already finished all other iterations before getting feedback from clients like yourself!
Step 4: Collaborate on ideas to help your logo design stand out from the competition.
Once you’ve chosen a designer, it’s time to get down to business. The next step is collaborating on ideas. This is where you’ll want to make sure that your designer has a good reputation and can deliver what you need. Asking for changes along the way is also important–you should feel comfortable being honest about what works for you and what doesn’t work for you without being afraid of hurting someone’s feelings or insulting their work ethic.
There’s nothing wrong with asking for changes to be made, especially if it means that your website will look better.
If you’re unsure about what to ask for, there are tons of resources online that will help guide you. The web is an amazing resource for learning about design and getting inspiration–there’s no reason why you should have to settle for something that doesn’t suit your needs perfectly!
It’s important to have a clear idea of what you want in a logo, but also to make sure you’re open to hearing an honest opinion during the design process so that you get something you love!
It’s important to have a clear idea of what you want in your custom logo designs, but also to make sure you’re open to hearing an honest opinion during the design process so that you get something you love!
It can be tempting when working with a designer for the first time to give them very specific instructions about what should go into your logo design. Don’t do this! Instead, focus on communicating what type of feeling or vibe (or both!) that represents who/what your brand is about and let them do their job by creating several different concepts based on those ideas. They’ll likely surprise and delight with something even better than what was originally envisioned–and this is why collaboration is so important!
You might think all designers are born geniuses who know exactly how everything works and doesn’t need any help from anyone else…but they aren’t superheroes; they’re just regular people who happen know how to make things look good on paper 🙂 And if they’re any good at all then chances are high which means they not only want feedback but also need it in order create something truly exceptional.”
We hope this article has given you some insight into how to work with a custom logo agency to get the best logo possible. It’s not just about the initial design, but also about giving feedback throughout the process and getting involved in creating something that represents who you are as a business.