It is essential that you and your chosen ideal TikTok influencer have a good rapport. To do this, they must embody your company’s values. The company can count on them as good pals.

What to look for in an ideal TikTok influencer?

When seeking the ideal partnership, keep in mind these three factors:

Alignment

Your ideal TikTok influencer should have the same values as your company. Have in mind the specifics of your area of expertise and whether or not the needs and interests of the clientele align with your expertise. Just what does their content creation entail? Do they do educational films, skits, dance videos, lip sync videos, or something else entirely? This content of yours ought to fit together organically.

Target Market

Think about the scope of their influence. How big of a swayer are they, exactly? It is crucial that you understand this since it will have a direct impact on your financial plan. Finally, to what demographic does it speak? What are the most pressing issues facing the people they hope to persuade?

Participation

When comparing the reach and engagement rates of accounts, it becomes clear that smaller accounts have more active users than those with a greater number of followers. Your brand’s success depends on your decision on which of these two factors is more crucial.

Focusing on how to find the ideal TikTok influencer?

Before deciding on an ideal TikTok influencer, it’s important to think about the size you’re looking for; there are many various options.

• People with between 1,000 and 10,000 followers are considered nano-influencers. Their strong interaction rates can be attributed in part to the fact that their fans view them as more like friends than just celebrities.
• Persons with between 10,000 and 50,000 followers are considered micro-influencers. They have the greatest participation rate of any demographic at 6%. As you read on, you will get further knowledge of them.
• Those who have between 50,000 and 500,000 followers are considered “middle-tier influencers.” For companies seeking to increase product visibility, they may be very helpful.
• Macro-influencers often have between 500,000 and 1,000,000 followers. For the most part, they rely on TikTok as a primary source of income, hence they tend to constantly update their profiles with new videos.
• The mega-influencers are those who have over a million fans. These people have a huge online following and might be considered social media celebrities.

Learning Influencer Outreach Techniques

Influencers are useful because they may help you gain the confidence and interest of your target market. Therefore, it is advisable to establish rapport and communicate with them. Join that user’s TikTok channel. Enjoy reading the articles they provide. Share your thoughts on their uploads. If so, a heartfelt note is in order.

We’re here to help in any way we can if you anticipate this taking a significant amount of time. Our close relationships with our influencers are something we take great pride in, and as part of that, we always provide them with a custom brief outlining your brand and the project.

Getting to know an influencer on a personal level and learning how they want to be communicated with, updated, and worked together is crucial since everyone is different. The best results may be achieved, the most valuable connections can be made, and the greatest number of for you pages can be reached by following these guidelines.

Guidelines for fostering fruitful relationships with TikTok’s opinion leaders

As a company, one of Fanbytes’ earliest goals was to find and promote up-and-coming TikTok stars. In order to do this, we competed with each other in a “shout for shout” on the social media platforms TikTok and Snapchat.

The influencer “took over” one of our managed Snapchat channels to implement this technique (which has a reach of over a million daily viewers daily). Users were sent to the influencer’s TikTok channel when they right-clicked on the content. Part of the bargain was that the influencer would recommend both of our Snapchat accounts to their followers.

Because both parties benefited, the arrangement was fruitful. For example, Steven McKell, a popular TikTok influencer, had a 150% increase in follower growth in a single day.

There are several varieties of TikTok influencer relationships today, but they are all held together by the principle of reciprocity. We trust them and do everything we can to help them. As compensation, they boost the visibility of our (and your brand’s) activity on TikTok.

Finding Ideal TikTok’s influencer: Bottom line

The only way to stay ahead of the curve when marketing to Generation Z is to collaborate with TikTok stars.

Only around a quarter of millennials and twenty-somethings have made a purchase in the last six months because of a recommendation provided by an influencer. In the last six months alone, that sum includes.

The numbers like this are simply going to become worse as time goes on. It’s a great time to become involved because it’s a growing sector. 68% of marketers plan to leverage influencer marketing on TikTok in the next 12 months. Will you become one of them and join us? Well, we are always here to guide you about how to get more views on TikTok and why having TikTok followers can change your life.