As we know, user adoption, such as Office 365 User Adoption, is the process of using a technology product or service to gain customer data. This can take many shapes, from the digital advertising of an app to the way that you use your laptop or phone. We’ll explore why adoption and how to make sure you’re not becoming part of the problem instead of helping to solve it.
What is User Adoption?
At its most basic, user adoption is the process of using a technology product or service to gain customer data. This can take many shapes, from the digital advertising of an app to the way that you use your laptop or phone.
When people use our products, whether we make them or they make themselves, they leave behind a trail of data. We collect data about what our customers do, where they go, what they buy, and when. By capturing this data, we can get a better understanding of the needs and wants of our audience. This data helps us to personalize our products and makes the experience around our products even more engaging, personalized, and contextual.
What happens when we’re fully user-driven?
When we truly understand our customers and the needs they have. We can then design our products and services to meet those needs. Once we’ve designed a product to operate on behalf of our customers, we can begin to ask questions. We might ask questions about what our customers think, what their pain points are, and what solutions they are looking for. Once we’ve explored these areas, we’ll have a better understanding of our customers and their pain points. From there, we’ll be able to develop products and services to address those pain points. This is how we achieve what’s known as full user adoption.
Benefits of User Adoption
The benefits of user adoption are many and are worth noting. User adoption leads to brand loyalty and increases brand engagement. It also results in increased brand awareness and increased revenue, which can lead to exponential growth. Strong user adoption can also lower churn and increase customer lifetime value, which can result in higher profits.
Types of User Adoption
Now that we’ve taken a look at what user adoption is and how it works. Let’s examine three common types of user adoption: cohort, testimonial, and recommended. Cohort User Adoption: This is the process in which a customer converts from another service to our product. For example, if a customer is already using our product and isengeance.com converts them to our platform, that customer is said to be a cohort member. Cohort member data is compiled and reported every month. If a user is not currently a member of our platform but is expected to become one, that user is said to be a non-coder.
Testimonial User Adoption
This is the act of rewarding a customer for their loyalty. For example, if a customer is already using our product and we set up a redeemable product, that customer is said to be a testimonial member.
Recommended User Adoption
This is the act of recommending a customer’s friends and family to our platform. Again, for example, if a friend or family member is using our product and recommends it to their friends, we’ll see that person as a recommended member.
As we’ve seen, user adoption is a vital process for any business to thrive. It not only results in increased customer lifetime value (CLTV) but also higher conversion rates and more frequent purchases. Additionally, user adoption can lower churn and increase customer lifetime value (CLTV), which can result in higher profits.