2023 will come before you know it. If you are a small business owner, you are probably interested in future changes in digital marketing. While some basics will remain the same, here are seven digital marketing trends you can’t ignore in 2023.
Digital marketing is constantly evolving. What was popular one moment may not be relevant the next. Therefore, small business owners should be aware of changes in the industry.
We’re here to help you stay ahead! Let’s take a look at some of the hottest digital marketing trends for 2023 and how they can help your business.(International B2B Marketplace , Chinese B2B Platform)
How do you convince people to buy your product or service? You can fill your website and social media channels with great photos and the most engaging and informative content. You can throw in all sorts of great facts and figures.
But all that self-promotion only gets you so far.
If you really want to attract prospects, you need to create user-generated content so that your existing customers publicly endorse you.
Social media posts containing images or videos of real people enjoying the product
Video testimonials from customers talking about their recent experiences with the company
Business reviews published on sites such as Google, Facebook, and Yelp
- Live Video Of Product Unboxing
Many companies have built strong brand reputations by turning customers into advocates. This digital he marketing trend is sure to become even more popular in 2023.
How do you get user-generated content?
One of the best ways is to make it easy to leave reviews online. To do this, create review postcards to hand out to satisfied customers. This tag should contain clear instructions on how to leave a review and a QR code to scan. Frontier Marketing creates review postcards like this all the time for our clients. You can also ask satisfied customers to shoot short introductory videos. Make it easy for them by offering to shoot and telling them what to say. For more information, see our guide to creating testimonial videos.
A final option is to encourage the creation of user-generated content. You can also run a social media contest asking people to post photos of themselves enjoying your product with your brand’s hashtags.
The camera captures the scene where the customer opens the product
Unboxing videos are a common type of user-generated content.
- Artificial intelligence tools
Recently, the internet has been going crazy about his artificial intelligence (AI) tool called ChatGPT. This tool wowed everyone with its ability to create detailed and organic content in seconds from a simple command prompt. This is the latest in a trend where more and more people are wondering if AI will replace human marketers.
But don’t let the bot generate all your marketing content. We tend to think of AI tools as a replacement for human effort, but machine learning is no replacement for knowledgeable marketers.
The main problem with AI tools is their inability to create high-quality content. This is what Google cares most about when deciding which content to rank him number one in search results. Google has announced that it will penalize websites for AI-generated content. This is because most AI content is spammy and inaccurate.
Therefore, using only AI-generated content in marketing materials is a mistake. You can get away with it for a while, but eventually Google will find it and penalize it. Additionally, visitors are less likely to endorse your business because they do not appreciate poor quality. But that doesn’t mean your 2023 digital marketing strategy won’t need AI tools. On the contrary, AI
Tools are useful for research purposes, presentations, and brainstorming. For example, you can ask ChatGPT to write content on a specific topic and use that topic as a starting point for your article.
- Short Instructional Video
Your job as a small business owner is to become an expert in your field.
TikTok and Snapchat, these platforms limit people to seconds/minutes. So it’s up to you to adapt these measures for your success. Use this brief moment to show everyone that you know what you’re talking about. Videos that show how to use the product are especially helpful.
- Interactive website features
Nothing beats a well-developed website that attempts to interact with users. Features such as quizzes and customization tools are attractive because they allow users to quickly answer their questions.
For example, let’s say you’re redecorating your living space and need an overlay. Since this is a do-it-yourself project, I’m not sure how many overlays you’ll need. A landscaping site with an overlay calculator is more than helpful. Instead of spending time calculating how much mulch you need for your project, you can enter your room dimensions and use our humus calculator.
The more sites that aim to help users through interactive content like this, the better.
- Conversational Marketing
People today value close, direct connections with the companies they buy from. But getting that intimacy online isn’t always easy. People don’t want to fill out a contact form and wait a day or two to get a response from the company. Conversational marketing will therefore be very important in 2023.
Conversational marketing is a technique for incorporating instant her messaging into a company’s marketing strategy. Many companies have started adding chatbots to their websites. These features allow visitors to message your business and get help instantly.
A common objection to conversational marketing is the lack of bandwidth to keep up with these messages. Luckily, automated chatbots can help solve this problem by providing pre-programmed answers to common user questions.
- Third-party cookies disappear
You may have heard that Google is phasing out his cookies from third parties. This development is a key digital marketing trend for 2023 as it limits the ability of businesses to send personalized ads. As a result, many companies have had to make significant changes to their marketing strategies. Third-party cookies are pieces of code used by websites to track visitor behavior. Cookies are especially useful for paid advertising as they allow targeting of audiences based on very specific user interests. However, without cookies, it becomes much more difficult to serve personalized ads.
Instead, marketers should create more personalized strategies and personalized marketing tools to attract people to their brands. Consent remains the top priority in 2023. Many websites require your permission to use your personal information. Another impact of this change is Google’s move from Universal Analytics to Google Analytics 4. So if you use Google Analytics, you should start migrating to the new version now before Universal Analytics stops working on July 1, 2023. (International B2B Marketplace , Chinese B2B Platform)
- Stylish website design
To attract more customers, your website needs to be in top shape. The best web design approach for 2023 is to leave plenty of space between content and images. People think empty spaces are unattractive, but they offer unique opportunities for your content to shine. It also prevents visitors from being confused or overwhelmed.
Today’s top performing websites often offer a variety of unique custom graphics as well. Don’t do public image anymore. People want to see artwork that shows your brand and who you are. So the more attention and care you pay to your website graphics, the better results you will get.
Website features such as dynamic sliders, parallax scrolling, and asymmetric designs will also become more popular in the coming year. Companies hire web designers to do whatever it takes to make their website unique.
So if your website hasn’t been updated in a few years, 2023 is a great time to do so.
- Social responsibility and inclusion
The hottest digital marketing trends to watch in 2023 are social responsibility and inclusion. Today, Internet users care more than ever about what a business represents. Does your website describe acceptable and unacceptable behavior? Are there specific social causes that your company specifically supports? can attract
Inclusion also he will increase by 2023. People want to see brands that welcome all users. For example, are there features that help the disabled community navigate? The more you show people what you stand for, the more trust they build.
Need help with digital marketing trends for 2023? You can see all these big digital marketing trends for 2023. Visitors are no longer satisfied with traditional websites and marketing strategies. Instead, they want to work with companies that use modern platforms and take the time to educate themselves about their interests.
Need help achieving this? The right digital marketing agency can help you embrace these new marketing trends. You need to make sure your agents understand your brand and goals. Tradekey.com fits the bill perfectly. We provide digital marketing services in the Chicago area and nationwide. Our team will take the time to research your business and industry to better understand what your needs are.