Linda Yaccarino has revolutionized advertising by modernizing existing practices while developing innovative new approaches.
At NBCUniversal, she led their advertising sales business and helped launch Peacock, Comcast’s ad-supported streaming service. Additionally, she was very involved with her local community, serving on boards and mentoring others.
NBCUniversal, which owns Twitter, is unhappy about Yaccarino leaving to join an artist formerly known as Twitter. She had overseen advertising sales at Comcast-owned media giant’s portfolio of television networks (NBC and Peacock) as well as studio operations and premium ad-supported streaming services such as Hulu Plus.
She has worked at Madison Avenue for decades, earning herself the reputation as an aggressive veteran in TV’s ad sales wars. Additionally, she boasts an impressive track record in cross-selling ads across various platforms.
Mark Marshall was promoted to Chairman of Global Advertising and Partnerships as part of a restructuring in 2016 and reports to CEO Mark Lazarus who oversees TV and streaming assets at NBCUniversal. On Thursday night Joe Benarroch stated that Yaccarino was in rehearsals for Monday’s upfront presentation to advertisers and would therefore not be available for comment.
linda yaccarino wiki, chairman of NBCUniversal’s Advertising and Partnership Group has made headlines recently for resigning as chairman to become Twitter CEO, following an announcement made by Elon Musk late Thursday night via tweet.
Yaccarino was an outspoken supporter of NBCUniversal’s expansion into digital streaming platforms such as Peacock. Additionally, she championed its efforts to lure advertisers back onto Twitter following its handling of hate speech and other controversial material.
Yaccarino brings her Italian-American heritage and expertise as the daughter of first generation immigrants to a social media platform renowned for its left-center bias. Story selection and wording tend to favor liberal causes while maintaining high levels of factual reporting due to proper sources and checks; Ballotpedia gives it an overall rating below average among mainstream media sources.
Yaccarino, hailing from Long Island and currently working at Turner and, since 2011, NBCUniversal, is no coward. She has taken an aggressive stance against digital upheaval that threatens traditional TV’s $67 billion annual ad sales revenues and championed Peacock, an ad-supported streaming service featuring Saturday Night Live, Olympics coverage, and numerous popular entertainment shows.
Yaccarino has made her mark as head of ad sales at NBCUniversal by cultivating relationships with marketers and agencies around the globe, while not being afraid to call out big tech platforms when they violate standards or cause disruption in the media ecosystem. While her direct approach may displease some, others appreciate her ability to make clear points while maintaining focus on what matters most in business.
Yaccarino oversaw NBCUniversal’s advertising strategy and was pivotal to their push into digital streaming, leading up to and the launch of Peacock service in 2020. She has extensive media industry experience and holds a degree from Pennsylvania State University.
Lou Paskalis, chief executive of AJL Advisory says she had shown interest in becoming the next Twitter CEO and had earned a stellar reputation within the industry. Recently she spoke up in defense of Elon Musk at an advertising conference urging critics to give him another chance.
Yaccarino, who lives with her husband Claude Madrazo in Sea Cliff, New York, seems to enjoy sharing family milestones online; she currently boasts 26,000 followers on Instagram alone! However, Madrazo himself prefers keeping his personal life private online; instead he maintains a business-focused Twitter account but never shares photos from home life on his account.