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How to Use TikTok for Mobile App Marketing?

TikTok is the fastest growing social media platform that has a hyper-engaged community of shoppers, brand advocates, content creators and trendsetters. This leading short-form video app is helping many businesses of all types and sizes to promote their products and services. No matter if you are a mobile app development company or design agency, makeup or fashion brand, TikTok offers effective solutions for nearly every business type.  

According to recent statistics, 92% of users globally take action after watching a TikTok video. This is why advertisers, marketers and business owners are investing heavily on TikTok marketing. TikTok, if used correctly, can serve as a winning formula for growing your business and reaching new customers. With TikTok marketing, you can increase your brand visibility and reach a dynamic, engaged audience.

Businesses can supercharge their marketing efforts with effective TikTok advertising. If you want to use TikTok for mobile app marketing, here are some proven ways to increase your mobile app downloads and running a successful campaign for your mobile app marketing.

Benefits of Using TikTok for Mobile App Marketing

TikTok is a social media app that has now become the biggest entertainment platform that allows users to create and share short-form videos. TikTok marketing gives you a great opportunity to increase mobile app users and achieve your business goals. By creating short, interesting videos, you can create marketing campaigns to reach your ideal customers.

Today’s consumers love engaging and fun content. Mobile app marketers can harness the power of TikTok advertising for a variety of purposes. Here are a few reasons why marketers should use TikTok for mobile app marketers.  

  • Increase Brand Awareness

One of the major reasons to choose TikTok for mobile app marketing is that it can significantly increase your brand awareness. It’s no secret that TikTok has a massive and engaged user base, making it an ideal platform for mobile app marketing. With more than 1 billion monthly active users, the social media app provides businesses with a large audience to market their mobile apps. Reaching a larger audience will increase your brand visibility and let people know about your mobile app.

  • Cost-effective advertising

The most downloaded, non-gaming app can be used as an effective advertising platform for your mobile app that can help you promote your app. With TikTok ads, you can reach a specific audience that is interested in your app. The cost-effective advertising platform is a great option for startups, small and midsize platforms that allows them to share engaging video content. The platform offers various advertising options, you can run ad campaigns on TikTok to target specific audiences and increase app installs.

  • Advanced Targeting with TikTok Ads

TikTok offers advanced target options to marketers, allowing them to target the specific users who are interested in your app. Using the advanced targeting feature will allow app marketers to reach the right audience and convince them to convert.

  • Easy Ad Creation Process

The process of TikTok ads creation is easy and straightforward. You don’t need any specialized skills or knowledge for creating ads. TikTok’s advertising platform allows you to turn a creative idea into an interesting ad. From creating video tutorials to educational and entertaining content, you can try a range of creative ideas to hook your audience and increase your brand reach. You just need to keep some important points in mind for creating a TikTok ad.   

  • Highest Engagement Rate

According to the recent statistics, TikTok has 15% higher engagement rate compared to other social media platforms. It clearly shows that people love to use content on TikTok, making it a great platform for reaching a wider audience.

  • Less Competition Among Businesses

Promoting your product or service on TikTok is a worthwhile idea as it can take your brand to a whole new level. TikTok, if used correctly, can take your business ahead of your competitors. According to the Invideo TikTok Brand Marketing report, more than 50% of the brands have no TikTok presence. Establishing your TikTok brand presence will give you a competitive advantage and allow you to stay ahead of the curve.

A digital marketing agency in Dubai will help you create thumb-stopping posts and videos for your brand. Despite a popular social media marketing platform, many brands still didn’t get started with TikTok marketing. It is the right time to make the most of TikTok marketing for your brand and create a TikTok advertising campaign.

How to Create a TikTok Mobile Ad Campaign?

TikTok allows marketers to create authentic user experiences. By creating a TikTok ad campaign, you can boost your chances of getting more brand visibility, more app downloads and higher conversion rate. 

Here are some easy steps to create a TikTok ad:

  •         Keep it short
  •         Use Concise, Persuasive language
  •         Use catchy visuals
  •         Use Persuasive CTAs
  •         Make TikTok Ads

How to Promote Your Mobile App on TikTok?

Create a Strong TikTok Profile

If you really want to promote your product on TikTok, then you have to create a strong TikTok profile that gives value to your followers. Your followers want to know about your brand, create posts that tell them about your products or services. Create short video clips about your team, product, company lifestyle and other interesting stuff to engage the audience.

Moreover, you harness the power of TikTok built-in features, filters, effects, editing tools and soundbites to make your brand content authentic. Posting your brand message by using these special effects will make your content look more authentic. This way, you can better promote your product on TikTok and generate maximum user engagement.  

Partner with Content Creators and Influencers

TikTok has a large number of influencers with dedicated followings. Influencers and content creators can better engage with your audience and deliver the right message. Make sure you reach the right influencers for your brand that can promote your product to the right audience. Brands can partner with influencers to promote their mobile apps, reaching a targeted audience and building brand awareness.

Choose the Right Ad Format

One of the great things about TikTok advertising is that it can provide you multiple ad formats to choose from. Choosing the right ad format can ensure your campaign success. Marketers are advised to be familiar with different ad formats to get better results.

  •         In-feed ads
  •         Brand take-over ads
  •         Top view format
  •         Spark ads
  •         Hashtag challenge format

Follow the Latest Trends and Memes

TikTok’s audience love to see viral content, challenges, trends, and memes. You can follow the latest trend of music, humor, dance to entertain your audience and boost your brand’s profile. You can create a branded hashtag challenge or a funny trend to garner the attention of your audience. Create something interesting or funny specifically for your brand that encourages users to participate and increase user engagement.

 Use Hashtags

To make your TikTok ad campaign successful, you can use branded hashtags. According to a Business Insider report, approximately half of generation Z uses TikTok for searching rather than Google. It is recommended to use trending hashtags to increase your chances of getting more visibility on the platform. Using hashtags increase your organic content reach, boost brand awareness, and make it easier to search your content easily.

Encourage User-generated Content

TikTok is a platform that heavily relies on user-generated content, which can help you promote your mobile app. Brands can encourage users to create content that features their app, which can help drive app downloads and user engagement. TikTok’s algorithm prioritizes engagement, which means that videos with high engagement are more likely to be recommended to users. This creates the potential for content to go viral, which can result in a significant boost in app downloads and user acquisition.

Measure Your Ad Performance

It is important for marketers to analyze the performance of the ad campaign to carefully check how your ad campaign is running. TikTok offers the built-in analytics feature that allows advertisers to view how ad creative performs and analyze the campaign with filtering and customizing data points. For instance, advertisers can measure the cost per conversion (CPC) rate, number of conversions, and video views. Fortunately, there are a number of TikTok analytics tools available that allow marketers to measure the success and make tweaks in TikTok campaigns.

  •         Brand24
  •         Iconosquare
  •         Analisa
  •         TrendTok
  •         Popsters
  •         Pentos
  •         Quintly
  •         Exolyt
  •         Socialinsider
  •         Melody Socials
  •         Brandwatch Consumer Intelligence
  •         Storyclash
  •         TikBuddy

Final Words

TikTok is a great video-sharing platform that provides a unique opportunity for mobile app marketing. With the high engagement rate and low competition, TikTok is an amazing platform that allows brands to market their product or service. It is a budget-friendly way to share organic content and improve your customer reach. The easy-to-use dashboard allows you to create an effective TikTok advertising campaign that makes it super easier to reach your brand goals.